Videogame Marketing and PR: Vol. 1: Playing to Win Review

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Videogame Marketing and PR: Vol. 1: Playing to Win ReviewI admit I am new to the video game industry
but not new to marketing
I would have hoped to find something more consistent under the title video marketing
It is a bunch of ideas of which a lot are just basic marketing rules we know since years
It does not really give an insight where the industry is going only some vague ideas
It's Scotts personal pamflet, kind like a blog on paper
And finally a promotion of his own company
I think the industry is very interesting and there's for sure a lot more to say but maybe we need to pay expensive consultancy for it?Videogame Marketing and PR: Vol. 1: Playing to Win OverviewThe definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business—the $13.5 billion computer and videogame industry—is finally here.Everything you need to play with the pros is right at your fingertips.
LEARN TO:
TOP THE CHARTS
MAKE HEADLINES
IMPROVE REVIEW SCORES
INSPIRE MILLIONS OF FANS
ENHANCE JOB PERFORMANCE

INCLUDES:
IN-DEPTH HOW-TO'S
EXPERT ADVICE
HANDS-ON FEEDBACK
PROVEN TIPS
CEO-LEVEL INSIGHT



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